|"From the creators of:" Disney and Pixar are big selling points, but the directors rarely get a mention|
in animated film marketing. As opposed to what we see in live-action.
When you hear about an animated film, you don't hear who's directing it but rather the name of the studio that's doing it. Disney, Pixar, DreamWorks, Blue Sky, among others, are studios that sell their films through the power of their respective brands but who rarely name the human talent behind the projects. For the record, I don't condemn that practice as people have come to expect a certain level of excellence when they hear a new film is coming from Pixar or Disney, but I think that this kind of anonymity has contributed to the general disregard that animated films are an "easy" thing to do; leading to not taking the people behind them seriously.