Damn Pixar, you know how to market a film.
Pixar have gone viral with the marketing of their next feature film, the prequel to 2001's Monsters, Inc., Monsters University. The studio have launched a super clever, super cool and - oddly - super believable website for Monsters University - the place, not the film. It has an admissions page, a list of clubs, professors (that presumably will feature in the film), a map (below), a student portal and even a functioning MU store! Pixar have really gone the whole hog on this one!
Check out more awesomeness after the jump break!
Check out the history of the University that the website provides:
"Established in 1313 following a land grant from the city of Monstropolis, Monsters University has grown from a small local center of learning to a leading global institution of higher education. Upon this hallowed ground, some of the most fabled academic buildings in the world have been built, serving the hundreds of thousands of alumni that have walked the halls and grounds of MU."
This is almost too much awesome to handle, and has just increased my interest in the film from super-excited to frenzied. Excitingly too, we also get some images, characters and locales (presumably) from the film! Check them out below.
Check out the website (repeatedly) here, and gear up for the next year of Pixar hype season. Man, I love those guys.
Monsters University is directed by Dan Scanlon, produced by Kori Rae, stars the returning voice talent of Billy Crystal, John Goodman and Steve Buscemi, alongside new additions Dave Foley and Peter Sohn, and is due for release on 21st June 2013 in the US, and 12th July, 2013 in the UK - by which point MU will be 700 years old! Go MU! Go MU!