Monday, 12 March 2012
The Lorax and John Carter Debut - Who's Winning?
The latest animated effort from Illumination Entertainment - the studio behind Despicable Me - The Lorax, was released last Friday. While the critical response to the film hasn't been overwhelmingly positive, it has been raking it in at the US box office, opening in the number 1 position and maintaining that place this week. It's currently grossed over $120 million, making it the highest grossing film of the year thus far.
It's placed ahead of a film that made its debut this weekend, a film that Disney was hoping would place significantly higher, Andrew Stanton's John Carter. The Finding Nemo director's adaptation of Edgar Rice Burroughs's first Barsoom based sci-fi novel was hoped to be Disney's next franchise, to replace Pirates of the Carribbean; yet it took only £30.6 million in its opening weekend. While it's far too early to write it off yet, the combination of bad marketing, poor critical response so far and a reportedly large budget mean that a sequel is looking less likely; which is a real shame given Andrew Stanton's blatant love for the source material and his immense talent.
It's a shame to see John Carter under-perform, and I'll be able to judge it for myself (and contribute to its worldwide gross) when I see it this weekend.